After watching the DVD Fat, Sick and Nearly Dead, I went to the “Extras” section and watched a few of the deleted scenes. There were some great farm interviews that didn’t make the cut and also a section on “How to Shop” from Harvard Nutritionist, Stacy Kennedy.
One of the most memorable or significant messages she was driving home was to buy ingredients when you shop, not food. Now, most everything at the grocery store is technically food. However, what Stacy would call food is that which comes in a box or jar, whereas ingredients would be those things which are unprocessed or unpackaged. So, her emphasis was to just buy ingredients. For the last 15 years, we, at Klesick Family Farm, have been supplying families with ingredients—ultra fresh and organically grown ingredients.
Another observation was that our shopping should not be in the middle of the grocery store. That makes sense. After all, that is where all the sugary drinks, the sugary cereals and the processed other foods are merchandised. Most ingredients are located on the perimeter where you find the produce, meat, and deli departments.
One additional suggestion I would have would be to bring a shopping list to the grocery store and stick to it. Those end cap displays are there for a reason—because the stuff being merchandised there sells really well. But, if those items are not on your list, keep moving. Shopping at the grocery store can be like going to war with yourself. Most of the products being offered are not healthy or processed and it can take an incredible amount of will power to come through the checkout without extra stuff. Of course, if you shop at one of the natural food stores, the potential for damage is less, but those places sell a lot food too.
Ironically, because you receive a “box of good” you actually save money on your food bill, because you don’t have to fight with your will power at the grocery store as often. You are also getting a lot of great ingredients to keep you and your family healthy, conveniently delivered right to your door.
As a company, 95% of our sales are ingredients and all of those ingredients come from farms committed to raising food that respects the earth, the farm workers and the consumer. Which means every time you get your “box of good” two messages are sent: one to your body that you care about it and the other to the good food community saying, “Keep it up!”
Let’s keep working together to improve your health and the health of the world–one bite at a time.